Credits
Agency: Mudge/Special Guest
Producer: Stephanie Murray
Director: Sara Remington
Tabletop Director/DP: Ken Brown
Gaffer: Luke Seerveld

I loved being able to take this from the start through the finish line. Beecher’s Cheese, Mudge & Special Guest (along with photographer, Sara Remington) approached me to shoot, edit and deliver 78 deliverables/videos of varying lengths for a unique advertising campaign for Beecher’s 20th anniversary.

The videos ran on OTT and social media. As Mudge put it, “With 54 million impressions, sales skyrocketed (along with a significant boost in brand awareness, per the post-campaign survey)…Each spot is built around a real comment that types across the screen as if for the first time. Throw some hot sax, funky beats, and aggressively cheesy close-ups into the mix, and you’ve got an ad with legs.”